About Us

We set up fluid because we felt we could make personal finance better.  We think that means making things easier and offering greater value.

To get it right, we’ve started from scratch. We’ve designed our site, products and service to fit.  We’ve used the very best technology and taken time to find just the right people.  Most of all, we’ve stripped away the things we don’t think anyone needs in the internet era and kept in just those that matter. By cutting out waste, we’re able to pass savings on to you with competitively priced products and additional features included as standard.

fluid is part of the Media Ingenuity Group – a fast growing internet business specialising in financial services marketing and sales. We were established in 2006 and have grown quickly to become one of the UK’s leading digital marketing and online lead generation companies. We’re dynamic and client focussed; we look to constantly improve and deliver greater value to our clients, as well as generating a fair profit. For this reason, we were shortlisted as a finalist in the Online Business of the Year category in the prestigious Fast Growth Business Awards 2010. fluid is the next step in our growth strategy, and we’re proud to put our name to it.

If you have any questions or comments about fluid please contact us.